How email marketing works?

What is email marketing?

Email marketing is a form of direct marketing that uses electronic mail as a means of communicating commercial or fundraising messages to an audience. In its broadest sense, every email sent to a potential or current customer could be considered email marketing.

What are email marketing services

Best Top 10 Email Marketing Services. Article by Awwwards Team in Resources & Tools - March 09. Email marketing is a form of direct marketing which uses electronic mail as a means of communicating commercial or fund-raising messages to an audience.

  • Mail Chimp

    Mail Chimp
    Campaign Monitor
  • Campaign Monitor
    Email Brain
  • Email Brain
    Stream Send
  • Stream Send
  • Mad Mimi

    Mad Mimi
    Benchmark Email
  • Benchmark Email
    Get Response
  • Get Response
    Constant Contact
  • Constant Contact
    Graphic Mail
  • Graphic Mail
  • Boomerang

How can email marketing help my business?

1. Turn site visitors into customers.

Launching a website is a huge milestone for any new entrepreneur or small business owner. But with all of the effort you put into creating a website to attract new business, you might notice it’s harder than it seems.
While you may receive a couple hundred visitors a day, you’re having a difficult time converting them into actual customers.

That’s where email marketing can help.

When you have an email list, you can add a sign-up form to your website or blog’s homepage and capture the email addresses of your visitors. As you convey the value of your business over time in the emails you send them, you’re able to nurture those relationships. So when people are ready to make a purchase, they go to you instead of a competitor.

How can email marketing boost sales of a business?

When done right it can also generate quite a bit of profit. The premise behind email marketing is that you as a business owner build a list of clients, customers, prospects, and subscribers who want to hear from you. You then market to them by email regularly to stay top of mind and make more sales.


  1. Marketing is progressive to the core. Heard a lot about Google Adwords Campaign Management and attracting traffic on website through them will help us a lot. Suffering from lack of fame and some losses as well. It's hard to have a lot of genuine customers and actual leads to grow our business without promotions.


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